Why Color?

~~     Studies by the Institute for Color Research reveal people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.  Further research shows that catching the buyer’s eye and conveying information are crucial to successful sales and the addition of color only intensifies that first impression.
     Color output is widely available in today’s network printers, digital copiers and other devices.  While no one denies that color documents provide that extra pizazz, many assume it might not be worth the high cost that comes with color printing. 
     When color copying and printing first arrived on the horizon in multi-functional devices, it was substantially more expensive to operate.  The cost per copy was high and quite frankly the quality wasn’t up to par in most cases.  In today’s marketplace, color has come a long way.  The quality is second to none and the cost per copy has dramatically decreased.
     With less operating expenses and substantially better quality, the addition of color comes with even more benefits.  Color has been known to enhance communication, making content more interesting and attractive.   It also increases a reader’s attention span and recall.   Adding color can impact a company’s brand recognition and latest promotion.   Customers will pay more attention to your message and be able to remember more of it if color is incorporated into printed and visual materials.
     The power of color is undeniable.  Color has been known to increase accuracy, making materials easier to read and comprehend.   The addition of color can also increase memory by appealing to the senses which, in turn, can engage and promote participation.
     In this day and age, color is quickly becoming the new standard for office copying and printing.  Now your organization can take advantage of color output without comprising the budget.
     Duplicator Sales & Service has a wide variety of color multifunctional units.  Contact us today to find out the many ways we can be of service to you!